Brand new label; same great gin.

Why the change?

 

We’ve been in Marrickville since 2015, and since then we’ve grown up, seen the world change and embedded our view of our future in it.

 

The old branding was great, we loved it - but you couldn’t read the Poor Toms very well and it limited our ability to make more products. Almost ten years later, we decided we needed a bit of a change.

 

Our new branding and labels shows off our love for our local Marrickville. The “Est. 2204” is our postcode and our ambition to still be here in the year 2204. The new S is a nod to the temptation of the snake to the story of eve and the temptation of a good night out. Our bottles are recycled glass made locally. Our illustrations based on the famous Hieronymus Bosch painting “The Garden of Earthly Delights”, still feature heavily on every label.

 

We’re on a mission to bring real joy to people’s lives, in finding the truth hidden amongst the jest, and in having a good time with our closest friends.

 

POOR TOMS

Made in Marrickville since 2015